COCO’S CORNER STORE
NAKED X MULLEN LOWE

For the launch of Naked’s Protein Pineapple Orange Smoothie, we transformed a Nolita storefront into Coco’s Corner Store — a playful, bodega-inspired pop-up experience.

To kick things off, media and influencers were invited to an exclusive preview hosted by Coco Gauff herself, followed by two days of public consumer activation during US Open Fan Week. Guests explored immersive bodega moments, uncovered Coco-inspired easter eggs, and enjoyed tennis-themed surprise-and-delight moments — all designed to spotlight Naked’s Chief Smoothie Officer and her vibrant new flavor.

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@kkkhadim Had to pull up @Naked Smoothie CoCo’s Corner Store before it was too late😆 #nakedpartner @OSB ♬ original sound - kkkhadim
@andrewrousso @Coco Gauff is launching her new smoothie in NYC and Smoothie Boy just got a promotion. Be the first to try at 21 Spring Street in Nolita. #NakedPartner ♬ original sound - Andrew Rousso
@thebrunchguy #NakedPartner NYC, this pop-up is EVERYTHING! Coco’s Corner Store is serving classic bodega vibes, except it’s stacked with @NakedSmoothie, tons of merch, and major photo ops. 📸 This is in celebration of the new Naked Pineapple Orange Protein Smoothie from tennis legend, Coco Gauff, and it’s here only Thursday & Friday, so don’t miss it! #NYCPopUp #NakedSmoothie #CocoGauff #NakedSmoothiePopUp ♬ original sound - The Brunch Guy | NYC