COCO’S CORNER STORE
NAKED X MULLEN LOWE

For the launch of Naked’s Protein Pineapple Orange Smoothie, we transformed a Nolita storefront into Coco’s Corner Store — a playful, bodega-inspired pop-up experience.

The opportunity was to translate Coco’s role as Naked’s Chief Smoothie Officer into a bold, content-rich experience. With only three days to activate during U.S. Open Fan Week, our challenge was to design a space that brought Coco’s world to life and translated Naked’s vision into a vibrant, shareable experience.

DSC01121.jpg
exterior (3).png
exterior (1).jpg
20-7G0A9337.jpg
7G0A8817.jpg
Coco Gauff x Naked Smoothie Interior 1.jpeg
23-7G0A9289.jpg
142-7G0A8822.jpg
8-7G0A9510.jpg
136-7G0A9449.jpg
2231212541.jpg
16-7G0A9467.jpg
2231212575.jpg
IMG_5697-2.jpg
58-7G0A9379.jpg
exterior (2).jpg
DSC01145.jpg
19-7G0A9397.jpg
@kkkhadim Had to pull up @Naked Smoothie CoCo’s Corner Store before it was too late😆 #nakedpartner @OSB ♬ original sound - kkkhadim
@andrewrousso @Coco Gauff is launching her new smoothie in NYC and Smoothie Boy just got a promotion. Be the first to try at 21 Spring Street in Nolita. #NakedPartner ♬ original sound - Andrew Rousso
@thebrunchguy #NakedPartner NYC, this pop-up is EVERYTHING! Coco’s Corner Store is serving classic bodega vibes, except it’s stacked with @NakedSmoothie, tons of merch, and major photo ops. 📸 This is in celebration of the new Naked Pineapple Orange Protein Smoothie from tennis legend, Coco Gauff, and it’s here only Thursday & Friday, so don’t miss it! #NYCPopUp #NakedSmoothie #CocoGauff #NakedSmoothiePopUp ♬ original sound - The Brunch Guy | NYC