THE ARCHER STORE

The objective for this project was to create a sophisticated retail environment that aligns with the hotel’s brand identity, to find the best modular wall system for the space, and to merchandise it.

The Archer store blends the welcoming but sophisticated atmosphere of The Archer Hotel and the urban life of New York City. The store borrows similar materials already existing in the interiors and exteriors of the hotel such as wenge wood and carbon steel.

The ALU TondoQuadro wall system works perfectly for the store as it embodies the trendy New York City store while providing enough flexibility to create multiple layouts.